People first.
The team’s own photography and biographies make the ambition personal.
Made of craft.
Built for a team.
A shared identity for the team representing Argentina at the World Pastry Championship FIPGC. From the mark on a uniform to the story that brings people together.
I contribute pro bono brand and digital design to support the team’s journey: shaping its identity, applications, sponsor materials and microsite.
One team.
A shared signature.
My starting point was roots: a connection to Argentina, its nature and the ingredients of the craft. Cacao, chocolate and tactile culinary textures informed an emblem that feels organic, paired with a bold, grounded wordmark.
The emblem
The wordmarkOriginal vector artwork from the identity proposal, shown as a full signature and its individual components.
Warm materials.
A confident voice.
Cocoa and warm neutrals connect the identity to the craft. Bold typography brings clarity and presence, while quieter supporting text leaves space for the people and their work.
Cocoa#381700
Warm brown#5B361C
Canvas#E3D6C6
Paper#F3EEE7
Sand#D3BD9D
Cocoa, warm brown and canvas come from the original logo artwork. Paper and sand extend the palette in the microsite.
ARCHIVO BLACKCuatro talentos.
Cuatro talentos.
Una bandera.
ARCHIVO
0123456789 · ! ? &
Pastelería, heladería
y chocolatería argentina.
0123456789 · ! ? &
The actual digital typography: Archivo Black for expressive headlines, Archivo for readable supporting information.
From identity
to everyday tools.
Uniforms, merchandise and presentation materials give the team a coherent presence. The same mark needs to feel at home in the kitchen, in a sponsor conversation and on a global stage.
A quieter kind
of presence.
A contemporary culinary direction: natural fabrics, cocoa tones and small, considered brand placements. These new visual studies explore how the identity could live on a chef’s jacket, an apron and a simple kitchen kit.
AI-assisted concept mockups, not photographs of produced items. The original vector artwork above remains the reference for production.
A place for
the whole story.
The 2026 microsite extends the identity into a clear narrative as the team looks toward Roma 2027: meet the people, understand the next challenge and find a way to support it.
Strong editorial hierarchy, authentic photography and restrained motion turn a collection of information into a focused digital experience.
A clear narrative.
The team, its craft and the next challenge become a coherent reading journey.
An invitation to join.
Support options and contact pathways give the story a practical next step.
Pro bono · Brand & digital design
Identity, visual applications, editorial materials and microsite design for AMAU. Team photography and competition achievements belong to the team.