Playful, not childish.
Keep the approachable energy of labels and stickers without turning the brand into a toy-like SaaS identity.
Trust, made
tangible.
A brand for the everyday reality of ecommerce. Clear enough to explain a product. Distinctive enough to build a world around it.
Brand identityArt directionDigital communicationCollaborative production
Start with
something real.
Avalia helps ecommerce businesses collect and show customer reviews. The brand needs to make trust feel concrete, not abstract.
The visual language draws from the world those businesses already know: packaging, labels, receipts and the practical details of a working store.
Key visual: a verified review built from the system’s labels, color and type.
Keep the character.
Sharpen the system.
The starting point was an existing wordmark worth protecting. The exploration focused on the world around it: fruit-sticker energy, everyday commerce objects and a playful visual language that still felt credible.
Same recognizable identity.A clearer world around it.
Identity.Expression.
System.
Tactile, not rustic.
Move from rough paper and cardboard toward cleaner shapes, brighter neutrals and more deliberate contrast.
A system, not decoration.
Give type, color and labels clear jobs so the identity can travel across web, packaging concepts and communications.
A small mark.
A flexible family.
A wordmark, a label treatment and a compact symbol carry the identity across different scales. The artwork stays recognizable while the format changes.
Three existing identity formats, shown together as a flexible family.
Paper warmth.
Digital energy.
Soft, tactile neutrals anchor the system. Brighter colors give messages and operational details their own space without making everything compete.
Ink#111111
Ivory#FBF7EF
Orange#FF5A1F
Lime#C7D302
Paper#F4EEE3
Pink#FF80B1
Violet#B59AF6
Surface#FFFDF8
Core colors from the consolidated Avalia identity guide v0.2.
Clear voice.
Useful detail.
The consolidated identity guide pairs Geist for expressive, direct headlines and readable text with Geist Mono for smaller operational labels.
GEIST / SANS SERIFGood words.
Good words.
Real people.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
0123456789 · ! ? & @ *
Headlines / 800Body / 400LABELS / GEIST MONO 500
Geist and Geist Mono, specified in the consolidated identity guide. Upright type, with italic reserved for the original wordmark.
Useful signs.
A familiar rhythm.
Rounded, consistent icons help people scan the product story. The functional set supports the brand’s own wordmark and symbol without competing with them.
Functional icons from Lucide, applied within the brand system.
One language.
Different messages.
Product explanation becomes a series of clear, visual moments. Labels, receipt-like cards and color connect the message to familiar commerce objects.
Published marketplace applications.
Recognizable
in the scroll.
The same identity moves into social: bold hierarchy, purposeful color, simple product language and familiar label devices. Three published applications show how the system handles different messages.
Published on Avalia’s Instagram, October 2026.
Small format.
Clear hierarchy.
Story layouts adapt the same system to short explanations: one message, a strong typographic focal point and enough room for the practical details.
Story and post layouts from the same system.
The brand
in motion.
A short product story designed to remain understandable without audio. Text-led scenes keep the message legible while motion adds sequence and emphasis.
Reseñas reales para tu TiendanubeWatch the product film on YouTube ↗Published product demo.
Scope & collaboration
This case focuses on Avalia’s brand identity and creative direction, with published applications produced collaboratively.
Explore Avalia in context ↗