A new product story.
A clearer visual language.
A freelance website redesign and mini rebrand for Simon AI’s agentic AI relaunch.
A new product.
A brand to match.
Simon AI was adding agentic AI to its platform. To relaunch around it, the team wanted a mini rebrand and a completely redesigned website.
The website was also the starting point: the same visual language was meant to carry into the product UI next.
Start with the people
who know the brand.
I worked freelance with Simon’s CMO, whom I had worked with at MURAL, and met with the founders to understand what the brand stood for and where it needed to move.
PDG Studio handled development.
Clarify the story.
Then build the system.
The work focused on clarifying the product narrative, updating the visual language and creating a scalable web system for campaigns, growth initiatives and future product changes.
That meant a new logo, a fully redesigned website and a new icon set, built in Figma as shared components, patterns and icons. Aligning brand, content and interaction design helps visitors understand Simon’s value and AI capabilities quickly.
Launched at the summit.
Built to keep going.
The new brand and website launched in 2025 at Simon’s company summit. The system is still in use and remains the foundation for what comes next, including the product UI.
